Online dating franchise

Analysts say is best positioned to capitalize on the surge, so much so that Topeka has increased the value of the company's stock to from and recommends investors purchase shares of IAC in anticipation of a spinoff.

(IAC announced in December that the dating website will be reorganized as a separate business called Match Group, with its own chairman, potentially setting the stage for a spinoff.) "A company like Match, they have the best potential to gain significant market share in terms of the number of subscribers," Anthony said.

It now has the highest brand visibility in the online personals industry and is the largest personals site in terms of traffic and revenues.

Google or other search engines could add image-matching or other focus to capture this market. Online dating scams to get money or attention are a very common and growing problem, according to several articles on the Huffington Post.Related: John Mc Afee Offers Ashley Madison Post-Hack Analysis Investors and customers alike want to see return that can be measured against the costs.Value propositions such as “easier to use” or “find better partners” rarely compete with terms like “half the cost” or “50-percent faster.” Make sure your new innovation has a quantifiable value proposition.So there's no longer a negative stigma attached to online dating," said the report's author, Victor Anthony, Topeka's managing director of Internet media. In a recent Pew Internet survey, 59 percent of Americans said they consider online dating a good way to meet people compared with 44 percent in 2005. are single, meaning there's plenty of opportunity for dating sites.Other research suggests that more than a third of married couples now meet online. The unmarried population stands at 47 percent, up from 42 percent in 1994, according to the Census Bureau.

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